Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more dependable data


Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to advertisement blockers.

1. Extra exact data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other protection procedures. This provides extra precise data and an extra total picture of customer trips across networks.

Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This boosts data completeness and precision, which can assist marketing experts make more educated marketing decisions.

Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are often blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply exact, constant information that is much less vulnerable to disturbance.

This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like phone calls and in-store acquisitions. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations looking for to adapt to these modifications.

3. Much less vulnerable to fraudulence
Server-side tracking allows services to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.

A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternative method that utilizes a little item of code on your page to collect data from individuals.

4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it lowers the range of data management and gives companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it customer segmentation tools also stays clear of the tracking limitations enforced by web browsers and ad blockers.