Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce extra expenses, it can bring about better precision and more reputable information


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.

1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.

Server-side monitoring is an extra protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra full photo of user trips across networks.

Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send out, and makes it simpler to follow numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking permits businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and inaccurate outcomes. Server-side monitoring allows organizations to bypass these limitations and supply accurate, constant information that is less vulnerable to disturbance.

This partner marketing platforms type of tracking additionally allows companies to track conversions that happen outside of the site, like call and in-store acquisitions. This is very important given that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.

3. Less susceptible to fraudulence
Server-side tracking enables services to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and systems increasingly alter exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place outside of your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your website's web server what occasions to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.

4. Simpler to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by points like a busted link or an active ad blocker being mounted.

With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.